We get 10M+ views every month

But do you really need virality?

Let’s decode virality.

First, let’s define what virality is

If you think getting 100 M+ views and 10k+ followers overnight is virality

Then you’re simply delusional

Virality is just getting more views than you usually get.

But again, there are two types of virality:

1. Valuable virality

2. Shallow virality

The first type is gained by posting content from your niche, your interests, your opinions, your philosophy, etc.

e.g. Threads on marketing stories, lessons, mistakes, books, personal stories, etc.

The second type is gained by posting content that has nothing to do with your life.

But everything to do with likes and views

e.g. Threads on hit movies, escaped prisoners, mystery stories, etc.

Most ghostwriters focus on the second type of virality.

But why?

Because their clients want virality, likes, followers, etc.

Under this pressure, ghostwriters write anything that can achieve that

Here’s what clients need to understand:

If you have unrealistic expectations of gaining thousands of followers overnight with the help of a ghostwriter

You’re not going to make it.

You can't get millions of views every month.

You can't gain thousands of followers every month.

Some months, you may get 200 followers.

Some months, you may get 20,000 followers.

And some months you may get ONLY 20 followers.

One of my clients gained 20k followers in a month.

But he also had months with just 20 or 200 followers.

So set your lens to a wide angle.

Personal brand is a long-term game.

If played well, you can build a loyal audience.

Otherwise, you'll end up with an audience full of NPCs.

That’s why I communicate with my clients clearly before onboarding them.

I don’t set false expectations of gaining thousands of followers.

I focus on building a reputation.

I focus on building trust.

And in that process, if my clients go viral, it’s well and good, and often, they go.

My virality is very strategic.

I don’t focus on gaining millions of views.

I focus on getting the right amount of maximum views that will build the client’s reputation, or at the very least, not harm it.

Moral of the story:

Chase virality, but not at the cost of your reputation.

You can’t afford to lose that just for a few million views.

It’s not worth it.

Thanks.

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